This industry x-ray comes from Dennis Spitra, director of business development Europe at STR Global Ltd., a company that tracks 10,100 hotels in Europe.
Kyiv’s hotel occupancy rate grew 13.7% last year, trailing only Brussels, Belgrade and Istanbul, Spitra said, speaking at the International Hospitality Conference at the InterContinental Kyiv hotel.
“In 2017, Kyiv’s recovery phased out, but occupancy was still growing, year over year,” Spitra, a German, said. He said Kyiv’s occupancy rate, 50.9%, was back to the pre-crisis level of 2013.
Although, Kyiv has the lowest occupancy rate of major European cities measured by Spitra, he said Kyiv’s average room rate – EUR89 – inched up to Europe’s average.
Revenue growth tells a split story, he said.
At ‘independent’ hotels, revenue per available room was up only 8% last year. At the ‘branded,’ or international chain hotels, revenue was up 23%.
With revenue up, hotel chains are opening hundreds of new hotel rooms in Kyiv.
Last fall, Carlson Rezidor opened a Park Inn, near Olympic Stadium, and AccorHotels opened Mercure Kyiv Congress near the Cosmopolite shopping center. In coming days, Accor is to open Ibis Kyiv Railway Station, near the west entrance to the central rail station. On May 1, Marriott is to open an Aloft hotel next to Gulliver Business Center.
For comments and story ideas, please contact UBJ Editor in Chief by email at firstname.lastname@example.org
Posted Feb. 17, 2017